01
Traffic leaks
Visitors arrive, look around and leave without ever taking the next step.
Built in South Africa · Designed to scale globally
Your website is leaking customers.
Sentinel Pipeline finds the leak, repairs the funnel and builds the system that turns traffic into qualified leads.
Conversion infrastructure for the journey from click to qualified lead.
Live pipeline model
Traffic → leak → fix → conversion
Every underperforming website is a competitor's next customer.
The problem
Traffic without conversion is just expensive attention.
Leak signature detected
02
Broken conversion
Unclear messaging, weak offers and heavy journeys quietly turn buyers away.
03
Lost leads
Without capture, follow-up and tracking, real enquiries disappear into nothing.
Why now
More traffic isn't fixing broken funnels.
Businesses have more tools than ever for generating attention — paid media, social, SEO, AI, email and CRM. But the infrastructure connecting that attention to revenue remains fragmented. Sentinel focuses on what happens between the click and the qualified opportunity.
Disconnected today
- Paid advertising
- SEO
- Social media
- AI content
- Email marketing
- CRM platforms
- Analytics
- More traffic
- More tools
- More data
- but still — lost opportunities
Connected through Sentinel
- Traffic
- Website
- Lead capture
- CRM
- Follow-up
- Qualified opportunity
Sentinel is designed to connect the journey between attention and revenue.
The system
We don't sell traffic. We build the machine behind the conversion.
Five connected stages. Each one closes a gap where revenue currently escapes.
- 0+
- Years across the full funnel
- 0
- Layers audited per website
- 0%
- Focus on conversion, not vanity metrics
Diagnose
01We audit the website, offer, messaging and conversion points to locate exactly where prospects drop out.
Repair
02We rebuild the conversion path — hierarchy, CTAs, landing pages and forms — so intent turns into action.
Capture
03Lead capture, CRM and routing are wired in so every enquiry lands somewhere accountable.
Follow up
04Automated nurture and structured follow-up keep interest alive until the prospect is ready.
Scale
05Targeted demand is added on top of a funnel that already converts, then measured and improved.
The audit
We scan your funnel and name every leak.
Not a slide deck. A diagnostic: each finding maps to a page, a step in the journey and a fix with a priority.
northstarfinancial.example
Northstar Financial
Contact
Build a smarter financial future.
Northstar Financial Advisory provides a range of financial services for individuals and businesses.
Book a consultation
Enquiry — 8 fields
No follow-up journey
Demo audit — illustrative example
0 leaks identified
Conversion leaks
Northstar Financial · homepage
- HighLEAK 01
Weak above-the-fold CTA
The main CTA is not prominent enough.
- HighLEAK 02
Message friction
The visitor cannot immediately understand why they should choose the business.
- MediumLEAK 03
Form friction
The enquiry form contains too many unnecessary fields.
- HighLEAK 04
Follow-up gap
No visible automated follow-up journey after an enquiry.
Sentinel recommendation
- 01
Clarify the offer
Make the value proposition immediately understandable.
- 02
Strengthen the CTA
Move the primary conversion action above the fold.
- 03
Reduce form friction
Remove unnecessary fields from the enquiry form.
- 04
Build follow-up
Connect the enquiry to CRM and automated follow-up.
funnel-scan / example.co.zaDemo
Conversion health
—
Potential improvement
Form completion
—
6 fields detected
CTA friction
—
High
Follow-up
—
Needs attention
Conversion leak detected
CTA appears too late.
Homepage · High priority
Form friction
6 fields are reducing completion.
Contact page · Medium priority
Message gap
Value proposition is unclear above the fold.
Homepage · High priority
Follow-up gap
No visible lead nurture sequence.
CRM · Medium priority
Demo interface with example data — not client results
Diagnostic
See what we find.
A Sentinel Pipeline audit doesn't just tell you that something is wrong. It shows you where the opportunity is.
Audit console
Illustrative exampleHow the site itself guides a visitor toward the conversion action.
CTA visibility
38/100
Below the fold
Page hierarchy
52/100
Competing messages
Mobile UX
71/100
Workable, tap targets tight
Experience the methodology
See how Sentinel thinks.
Explore a simulated customer journey to see how Sentinel identifies conversion leaks, prioritises problems and connects the path from website visit to qualified opportunity.
Interactive demo · illustrative data
Hover or tap a region
Illustrative exampleSentinel read-out
0 of 4 leaks detected
Four leaks are hiding on this page.
Move over the hero, CTA, trust row and enquiry form to see what a Sentinel audit flags — and how it would be repaired.
- Hero
- CTA
- Form
- Trust section
The repair
Same traffic. A funnel that converts.
Toggle between the leaking version and the repaired version of the demo site.
northstarfinancial.example
Northstar Financial
Contact
Build a smarter financial future.
Northstar Financial Advisory provides a range of financial services for individuals and businesses.
Book a consultation
Enquiry — 8 fields
No follow-up journey
Northstar Financial
Contact
Grow your wealth with a certified financial plan built around you.
Fixed-fee planning, no jargon, first consultation free. Regulated advisory for South African professionals.
Book a consultationFree · 20 min
Enquiry — 3 fields
CRM + automated follow-up connected
Drag to compare — fictional example, not client results
Before
- Unclear headline
- Weak CTA
- Long enquiry form
- No visible follow-up
After
- Clear value proposition
- Strong CTA
- Short enquiry form
- Lead captured
- CRM follow-up
The pipeline in motion
Watch a lead travel through the system.
Every interface below is a demonstration built with fictional data — the point is the method: capture, qualify, follow up, convert.
Customer journey model
Demo data — not client resultsVisitors
Website
—
Engaged
Website
—
Enquiries
Lead capture
—
Qualified leads
CRM
—
Sales opportunities
Follow-up → Sales
—
Demo data — illustrative example, not client results
Sentinel CRM · lead record
Demo CRM interface- New
- Qualified
- Follow-up
- Opportunity
SM
Sarah Mitchell
Fictional contact
- Source
- Google Ads · consultation
- Interest
- Financial planning
- Response time
- 40 seconds
- Status
- New enquiry
Journey progress
- New enquiryNew lead
Sarah Mitchell
Interested in Financial Planning
- SentAutomation
Welcome email sent
Triggered 40 seconds after submission
- ScheduledFollow-up
Call scheduled
Discovery call booked for Thursday 10:00
- QualifiedQualified
High intent
Budget confirmed · advisor assigned
Lead pipeline
Demo data — fictional contactsNew leads
3Sarah Mitchell
New enquiry
John Kruger
Enquiry · retirement planning
David Ruiters
Enquiry · investment review
Qualified
2Lerato Mokoena
Budget confirmed · advisor assigned
Anton Visser
High intent · call completed
Proposal
1Priya Naidoo
Proposal sent · awaiting decision
Converted
2Michael Botha
Signed · onboarding
Chantelle du Toit
Signed · active client
Illustrative example — these are not real customers
Campaign dashboard
Demo campaign dashboardWebsite visits
—
Landing page visits
—
Enquiries
—
Qualified leads
—
Conversion rate
6.9%
Enquiry → qualified
Qualified leads · last 12 weeks
Fictional trend for demonstration
Journey flow
- Traffic100%
- Landing page44%
- Enquiry20%
- Qualified lead9%
Fictional demonstration figures — not Sentinel Pipeline or client performance
Illustrative case study
The methodology, end to end.
A worked example on a fictional advisory firm. No invented revenue figures — real client outcomes publish here once delivered and verified.
Illustrative case study
Northstar Financial
Problem
Strong website traffic but weak enquiry conversion.
Sentinel diagnosis
- Unclear above-the-fold value proposition.
- Weak CTA hierarchy.
- Long enquiry form.
- No visible lead follow-up.
Sentinel solution
- Repositioned headline.
- Improved CTA.
- Simplified enquiry form.
- Lead capture connected to CRM.
- Follow-up workflow created.
Before
- TrafficHealthy
- ConversionNeeds improvement
- Lead captureWeak
- Follow-upMissing
After
- TrafficHealthy
- Conversion pathOptimised
- Lead captureConnected
- Follow-upAutomated
Illustrative example — not client results. No performance figures are claimed.
Difference
Most agencies report activity. We fix the problem.
Traditional agency
- Impressions
- Clicks
- Posts
- Reach
- Monthly reports
Sentinel Pipeline
- Funnel leaks
- Conversion problems
- Lead capture
- Qualified enquiries
- Measurable pipeline
Why Sentinel
The missing layer between traffic and sales.
Every category solves part of the journey. Sentinel works on the connections between them.
Analytics tools
Tell businesses what happened.
Agencies
Execute marketing activities.
CRM platforms
Manage captured leads.
Sentinel Pipeline
The conversion infrastructure layer.
Sentinel focuses on the infrastructure connecting traffic, website experience, lead capture, CRM and follow-up — the layer where opportunities are quietly lost.
The journey
Traffic
Website
Lead capture
CRM
Follow-up
Sales
Sentinel operates across this entire line — not one point on it
Engagement
Three ways in. One direction.
01Free
Funnel review
A fast, focused first look at your website and conversion journey.
Start here →02On request
Forensic audit
Deep analysis of website, funnel, messaging and lead capture with a prioritised action plan.
Start here →03On request
Pipeline build
We implement the fixes, connect capture and follow-up, and run the system around measurable lead flow.
Start here →Scoped per website after the free review
What Sentinel is becoming
From conversion service to conversion intelligence.
Sentinel starts by combining human conversion expertise with technology to diagnose and repair the systems between website traffic and qualified leads.
Every audit, funnel diagnosis and implementation contributes toward a repeatable conversion intelligence system.
01 · Today
Available todayDiagnose & repair
Sentinel audits websites and customer journeys, identifies conversion leaks and implements the systems required to repair them.
Website
Audit
Leak detection
Repair
CRM
02 · Next
In developmentAutomated intelligence
The Sentinel diagnostic engine increasingly automates analysing websites and funnels, identifying conversion problems and prioritising recommended fixes.
Website
Sentinel engine
Detected leaks
Recommended actions
03 · Future
Product visionContinuous conversion intelligence
Sentinel evolves into a platform that continuously monitors the journey between website traffic and qualified opportunities.
Traffic
Website
Sentinel
CRM
Automation
Qualified opportunity
Available today is delivered by Sentinel now. Everything marked in development or product vision is roadmap — not existing software.
The road ahead
From expertise to conversion intelligence.
Sentinel starts with expert-led conversion diagnostics and implementation. The long-term opportunity is to turn recurring conversion patterns, diagnostic logic and recommendations into technology that can identify and monitor pipeline leaks at scale.
01Available today
Expert-led
Diagnose
Human-led audits identify where businesses are losing opportunities between traffic, lead capture, CRM and follow-up.
Service
02In progress
Systemised
Learn
Recurring conversion problems become structured diagnostic frameworks, benchmarks and prioritisation logic.
System
03Roadmap
Technology-assisted
Automate
More of the detection, analysis and recommendation process becomes automated.
Technology
04Product vision
Platform
Monitor
The long-term vision is a conversion intelligence platform that continuously monitors the journey from digital attention to qualified opportunity.
Platform
- Expertise
- Data
- Intelligence
- Platform
Business model
How Sentinel makes money.
Diagnosis earns the right to implement. Implementation earns the right to optimise. Optimisation is where recurring revenue begins.
01Paid audit
Diagnose
Businesses pay Sentinel to identify conversion and pipeline leaks.
02Project
Repair
Sentinel implements the highest-impact fixes and required infrastructure.
03Retainer
Optimise
Ongoing conversion optimisation creates recurring client relationships.
04Future software
Scale
The long-term platform opportunity introduces recurring software revenue.
Product vision — not yet available
Traction
Proof, not promises.
Sentinel is early. Built in South Africa, designed to scale globally — and honest about exactly where it stands today.
Early stage · building with design partners
Methodology validation
We're working with selected businesses to validate and refine the Sentinel methodology before the next stage of product development.
Apply for a Sentinel pilot →Pilot programme
Open for selected businesses
Opening selected opportunities for businesses to have their customer journey analysed using the Sentinel methodology.
Apply for a Sentinel pilot →Reserved for verified results
No invented customers, revenue, testimonials or percentages. These measures publish here once they exist and can be verified.
- Businesses analysed—
- Conversion leaks detected—
- Improvements implemented—
- Pipeline generated—
The founder
Built by an operator who lived the problem.
Keanu Buys
Founder — Sentinel Pipeline
“I kept seeing businesses spend money generating traffic while losing opportunities, because the systems after the click were disconnected. I built Sentinel to fix the infrastructure between attention and revenue.”
5+ years in digital marketing, CRM and campaign optimisation — working the full journey from acquisition through to follow-up.
“The goal isn’t simply to generate more traffic. It’s to make more of the traffic businesses already have convert into real opportunities.”
- Current
- Digital Marketing Specialist, Financial Planning Institute of Southern Africa
- Previous
- Head of Marketing, MVP Agency
- Funnel strategy
- Conversion
- CRM
- Campaign optimisation
- Digital acquisition
Client results publish here once delivered — methodology first, no invented numbers.
Final step
Find out where your pipeline is leaking.
Your next customer may already be on your website. Sentinel helps identify what is stopping them from becoming a qualified opportunity.
Early stage · building with design partners
We’re working with selected businesses to validate and refine the Sentinel methodology before the next stage of product development.
Founder, investor or business enquiry? Use the form — mention your interest and it reaches Keanu directly.
Visitor
Lead
Customer